The problem of promotion is one that makes me go all squirmy and British. I'm just not good at talking myself up, dammit. It's why I generally carry promo postcards around with me, because they have blurbs and review quotes on them to keep me from having to tell people how great I am. Pathetic, isn't it?
But with conference season coming up, my attention is turned to promo items. Specifically, what might go in the RNA's goody bag, or the RWA's goody room (I know, conjures images of Willy Wonka-style gardens of goodies for every boy and girl, doesn't it?).
There are a couple of things to consider. One is cost and the other is effectiveness. And they both cancel each other out. Anything that's effective is too expensive to be practical. Yes, it might be fab to hand out personalised glowsticks, but will they really net enough sales to recoup the cost? Doubtful. On the other hand, promo items that are inexpensive, like bookmarks and postcards, tend to get lost in a sea of paper products.
(as I typed that last bit, what came though my door but the last lot of postcards I ordered. Demonstrated here by the lovely Daisy.)
So, what's your view on promo items? Do you give paper promo more than a passing glance, or does it just sit in the bottom of the bag until recycling day? Do you use the pens, notepads and sticky notes that come with author names on them, and do they induce you to buy any books? What's the best promo item you've ever seen?
And does anyone know where to get cheap glowsticks?